WORK BY MARTIN CARLSSON

I’m Martin, a multidisciplinary designer based in Malmö, Sweden. Specializing in visual identities with a systematic structure, often typography-led, always with attention to detail. Currently working as a Senior Designer at Studio Herrström for clients worldwide.

a FILMHUB BRAND IDENTITY

 2025

 WITH

STUDIO HERRSTRÖM

ABOUT

 SPECS

IDENTITY
Motion

A new perspective on film distribution for visionary storytellers of today and tomorrow.

a Ray-Ban X Meta CAMPAIGN

 2025

 WITH

STUDIO HERRSTRÖM

ABOUT

 SPECS

IDENTITY
CREATIVE DIRECTION

Turning AI wearables into everyday fashion.

a Top México BRAND IDENTITY

 2025

 WITH

STUDIO HERRSTRÖM

ABOUT

 SPECS

IDENTITY

A visual identity for the national playlist and brand that celebrates the diversity of Mexican culture.

a DISCOVER WEEKLY BRAND IDENTITY

 2025

 WITH

STUDIO HERRSTRÖM

ABOUT

 SPECS

IDENTITY
DESIGN SYSTEM
MOTION

Celebrating 10 years of personalized music with a new look for Spotify’s flagship playlist.

a VIDEUNG BRAND IDENTITY

 2024

 WITH

ANDERS NORD

ABOUT

 SPECS

IDENTITY
PACKAGING

Custom wordmark and identity designed to highlight the product’s modular nature while reflecting the refinement of its raw, natural building blocks.

a RTD BRAND IDENTITY

 2024

 WITH

FREELANCE

ABOUT

 SPECS

IDENTITY
TYPOGRAPHY
PACKAGING

A utilitarian aesthetic that favors exposing the elements which the product is made upon. Creating the synergy that fuels the brand.

a HILL BRAND IDENTITY

 2024

 WITH

FREELANCE

ABOUT

 SPECS

IDENTITY
TYPOGRAPHY
PACKAGING

A visual identity built around a custom typeface inspired by flowing honey.

WORK BY MARTIN CARLSSON

I’m Martin, a multidisciplinary designer based in Malmö, Sweden. Specializing in visual identities with a systematic structure, often typography-led, always with attention to detail. Currently working as a Senior Designer at Studio Herrström for clients worldwide.

a FILMHUB BRAND IDENTITY

 2025

 WITH

STUDIO HERRSTRÖM

ABOUT

 SPECS

IDENTITY
Motion

A new perspective on film distribution for visionary storytellers of today and tomorrow.

a Ray-Ban X Meta CAMPAIGN

 2025

 WITH

STUDIO HERRSTRÖM

ABOUT

 SPECS

IDENTITY
CREATIVE DIRECTION

Turning AI wearables into everyday fashion.

a Top México BRAND IDENTITY

 2025

 WITH

STUDIO HERRSTRÖM

ABOUT

 SPECS

IDENTITY

A visual identity for the national playlist and brand that celebrates the diversity of Mexican culture.

a DISCOVER WEEKLY BRAND IDENTITY

 2025

 WITH

STUDIO HERRSTRÖM

ABOUT

 SPECS

IDENTITY
DESIGN SYSTEM
MOTION

Celebrating 10 years of personalized music with a new look for Spotify’s flagship playlist.

a VIDEUNG BRAND IDENTITY

 2024

 WITH

ANDERS NORD

ABOUT

 SPECS

IDENTITY
PACKAGING

Custom wordmark and identity designed to highlight the product’s modular nature while reflecting the refinement of its raw, natural building blocks.

a RTD BRAND IDENTITY

 2024

 WITH

FREELANCE

ABOUT

 SPECS

IDENTITY
TYPOGRAPHY
PACKAGING

A utilitarian aesthetic that favors exposing the elements which the product is made upon. Creating the synergy that fuels the brand.

a HILL BRAND IDENTITY

 2024

 WITH

FREELANCE

ABOUT

 SPECS

IDENTITY
TYPOGRAPHY
PACKAGING

A visual identity built around a custom typeface inspired by flowing honey.

I’m Martin, a multidisciplinary designer based in Malmö, Sweden. currently leadING design processes as a Senior Designer at Studio Herrström.

My approach is conceptual, grounded in the belief that function is the foundation of aesthetic experience. With a focus on visual identities, often guided by typography and systematic structure, while maintaining a versatile practice shaped by experience across diverse creative fields.

Experienced in leading the creative process from both internal and external perspectives, guiding projects from initial strategic planning and concept development through to final delivery.

CURRENTLY

SENIOR DESIGNER
@STUDIO HERRSTRÖM

CONTACT

TESSINS VÄG 14
21758 MALMÖ
SWEDEN

HI@MARTINCARLSSON.WORK
+46 (0) 768 614 411

open FOR collaborations and available for freelancing worldwide.

CLIENTS

DC Comics
Filmhub
Live Nation
Meta
o2
OpenAI
Ray-Ban
Red Bull
Sony Music
Spotify

SERVICES

Brand Identity
Concept Development
Typography
Motion
Web Design
Design Systems
Art Direction
Packaging
Editorial Design

FEATURES

2025  CREATIVE BOOM
2025  visuelle
2025  Mindsparkle Mag
2025  BRANDNEW

I’m Martin, a multidisciplinary designer based in Malmö, Sweden. currently leadING design processes as a Senior Designer at Studio Herrström.

My approach is conceptual, grounded in the belief that function is the foundation of aesthetic experience. With a focus on visual identities, often guided by typography and systematic structure, while maintaining a versatile practice shaped by experience across diverse creative fields.

Experienced in leading the creative process from both internal and external perspectives, guiding projects from initial strategic planning and concept development through to final delivery.

CURRENTLY

SENIOR DESIGNER
@STUDIO HERRSTRÖM

CONTACT

TESSINS VÄG 14
21758 MALMÖ
SWEDEN

HI@MARTINCARLSSON.WORK
+46 (0) 768 614 411

open FOR collaborations and available for freelancing worldwide.

CLIENTS

DC Comics
Filmhub
Live Nation
Meta
o2
OpenAI
Ray-Ban
Red Bull
Sony Music
Spotify

SERVICES

Brand Identity
Concept Development
Typography
Motion
Web Design
Design Systems
Art Direction
Packaging
Editorial Design

FEATURES

2025  CREATIVE BOOM
2025  visuelle
2025  Mindsparkle Mag
2025  BRANDNEW