WORK BY MARTIN CARLSSON
WORK BY MARTIN CARLSSON
WORK BY MARTIN CARLSSON

Visual identity for RTD. RTD is a series of premixed cocktails set to primarily focus on nightlife. The identity is based around an adaptable & flexible typographic system along with strong, glowing colors. With the overall mission to create a utilitarian aesthetic that favors exposing the elements which the product is made upon. Creating the synergy that fuels the brand.

Visual identity for Altsilk. Altsilk is producing high quality fabric for a sustainable future. The identity is mainly driven by the custom wordmark accompanied by a typographic system, reflective of the future driven new-tech company. The mission was to develop a modern, futuristic visual identity for the brand to distinctly differentiate from its competitors.

Visual identity for Alice. A conceptual space that combines hair treatments, art, and exhibitions. Based in Stockholm, Sweden, Alice was founded in 2022. The identity is minimalistic yet distinct and features a custom, contemporary wordmark as its main element. Made in 2022 at Studio Ahremark

Visual identity for Hill. Including packaging and bespoke typeface. Hill is a manufacturer of manuka honey products with the goal of bringing their products into a contemporary lifestyle. Usually connected with medicinal associations, Hill realized that manuka products have a huge unexplored potential in the industry as a lifestyle supplement. The goal was to reach a younger health-conscious audience. Resulting in a confident typographic approach and a vibrant color palette composed all connected to the product itself.

E-commerce for April. Founded by the creators of high-growth start-up Estrid, April is a wellness brand focusing on supplements for the everyday consumer. In a collaboration with Studio Ahremark I got a chance to design the web experience and parts of the identity. Live site

WORK BY MARTIN CARLSSON

Foraging Protocol for Gwella Mushrooms as part of their Psychedelic Support Series. An ongoing collaboration previously containing Foraging Guides and Dosing Guides. Previous work can be found here. Main identity by Parker Studio

I’m Martin Carlsson, 29 years old, Graphic Designer from Malmö, Sweden. I hold an BA in Graphic Design from Malmö University and am currently working as a Graphic Designer at Studio Ahremark as well as freelance projects. I'm currently open to new opportunities, collaborations and available for freelancing worldwide. My approach to design is conceptual with the belief that function is the substance of aesthetic experience. My main focus is visual identities and packaging design, specializing in typography. Although the work is overall versatile and my experience spans across diverse fields within the creative industry.

Version 2.0

© Martin Carlsson

2023

Contact

[email protected]

+46(0)76 861 44 11

Experience

Brand development
Naming
Brand identity
Design systems
Concept development
Brand implementation
Typography
Digital product design
Service design
Packaging design
Art direction

Jobs

2022

Studio Ahremark

Graphic Designer

2019—2023

OBOS

Graphic Designer

Education

2016—2019

Malmö University

Graphic Design

© All Rights Reserved

2022-2023

Last updated:

04-09-2023

WORK BY MARTIN CARLSSON

Visual identity for RTD. RTD is a series of premixed cocktails set to primarily focus on nightlife. The identity is based around an adaptable & flexible typographic system along with strong, glowing colors. With the overall mission to create a utilitarian aesthetic that favors exposing the elements which the product is made upon. Creating the synergy that fuels the brand.

Visual identity for Altsilk. Altsilk is producing high quality fabric for a sustainable future. The identity is mainly driven by the custom wordmark accompanied by a typographic system, reflective of the future driven new-tech company. The mission was to develop a modern, futuristic visual identity for the brand to distinctly differentiate from its competitors.

Visual identity for Alice. A conceptual space that combines hair treatments, art, and exhibitions. Based in Stockholm, Sweden, Alice was founded in 2022. The identity is minimalistic yet distinct and features a custom, contemporary wordmark as its main element. Made in 2022 at Studio Ahremark

Visual identity for Hill. Including packaging and bespoke typeface. Hill is a manufacturer of manuka honey products with the goal of bringing their products into a contemporary lifestyle. Usually connected with medicinal associations, Hill realized that manuka products have a huge unexplored potential in the industry as a lifestyle supplement. The goal was to reach a younger health-conscious audience. Resulting in a confident typographic approach and a vibrant color palette composed all connected to the product itself.

E-commerce for April. Founded by the creators of high-growth start-up Estrid, April is a wellness brand focusing on supplements for the everyday consumer. In a collaboration with Studio Ahremark I got a chance to design the web experience and parts of the identity. Live site

WORK BY MARTIN CARLSSON

Foraging Protocol for Gwella Mushrooms as part of their Psychedelic Support Series. An ongoing collaboration previously containing Foraging Guides and Dosing Guides. Previous work can be found here. Main identity by Parker Studio

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